A universal serum for blemish-prone skin that smooths, brightens, and supports.

The Ordinary's Niacinamide 10% + Zinc 1% Serum is a water-based formulation designed to enhance skin brightness, improve texture, and strengthen the skin's moisture barrier. This serum contains a high concentration of niacinamide (vitamin B3) and zinc PCA to target dullness, uneven texture, and excess oil. It also helps reduce the appearance of pores and instantly boosts skin radiance.

Targets: Signs of Congestion, Dryness, Dullness, Textural Irregularities, Visible Shine
Suited for: All Skin Types
Format: Water-Based Serum · pH 5.00–6.50

Highlights

• Bestseller — SheerLuxe Beauty Awards 2023 (Best Serum) & Boots Beauty Awards 2022
• Non-comedogenic and suitable for blemish-prone skin — helps balance excess sebum and address signs of congestion
• Alcohol-free, oil-free, silicone-free, vegan, gluten-free, cruelty-free

Key Ingredients

Niacinamide (Vitamin B3) — brightens, smooths texture, and supports the moisture barrier.
Zinc PCA — helps regulate excess sebum and reduce visible shine.

Results Timeline

After 15 minutes of application, you will see significant improvement in plumpness, suppleness, and skin radiance. Within 1 week, you should notice smoother skin texture, and with continued use a significant decrease in pore visibility, sebum overproduction, and visible signs of aging.

How To Use

• Apply a few drops to the face in the morning and evening — after cleansing, before heavier moisturizers or treatments.
• If irritation occurs, rinse off, cease use, and consult a physician. Use only as directed on unbroken skin.
• Patch testing prior to use is advised. Keep out of reach of children.

Do not use with: Vitamin C products in the same routine — combining these actives may decrease effectiveness. Use them in separate AM/PM routines.

Full Ingredients

Aqua (Water), Niacinamide, Pentylene Glycol, Zinc PCA, Dimethyl Isosorbide, Tamarindus Indica Seed Gum, Xanthan Gum, Isoceteth-20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.

Formulations are updated from time to time as part of The Ordinary's commitment to innovation; the ingredient list may vary from the box depending on time and region of purchase.